Let My People Go


Our Fundraising Strategy

The Let My People Go campaign has worked specifically on two types of fundraising: grassroots fundraising and institutional fundraising. A grassroots fundraising campaign is made up of many people (fundraisers) collecting smaller-scale donations from their networks (donors) that add up to large numbers. Institutional fundraising works with larger organizations and communities to donate larger contributions, fundraise as a collective entity, or inspire members to start their own grassroots fundraising campaigns with the support of the parent organization.

Capitalism teaches us that “money talk” is not allowed, that asking for money or fundraising is shameful. By fundraising, and asking for and talking about money, all of us, at every income level, can speak from our values and from a place of love. In this sense, fundraising can be healing work, because it allows us to release shameful feelings about money and instead find ways to relate to money that are positive and impactful.

Join us as we continue to fundraise to raise money for bond and #FreeThemAll.

Want to fundraise with us? Here’s how to get started.

1. Create a fundraising page

  • Go to the main page and select “I want to Fundraise For This.” Follow the prompts to sign up -- you’ll need a username (name), email, and password. You will have the opportunity to create your own language around why you’re involved, and even add photos. You will also be able to add a fundraising goal -- more on that later. Choose something that seems both meaningful and feasible to you.

2. Make a list of your networks

  • Plan who you can reach out to, and what levels of donation you want to ask them for. Some individuals will give $10, others $100. You can use this worksheet to help plan. Include how you’ll reach out to each person -- whether email, text, phone, social media (FB messenger is a great tool), etc.

3. Messaging

  • Next comes the fun part: messaging! You’ll want to craft appropriate messages for your particular networks. Please see here for campaign messaging and social posts.

Here are some of our favorite fundraising tips. You can read more here.

  • Make a donation yourself: The four most important words are “join me” and “thank you.” Making a gift that is personally important will help to motivate you and your donor.
  • Set a goal, and be specific: If your goal is $1,000 - how are you going to get there? How many people need to give, and at what levels? How many people do you need to ask?

Be confident, and always remember why you are doing this. It can feel tricky to talk about money, but it is an incredibly powerful act for you - and folks that support this effort. Remember, you are inviting people to live into their deepest values. You are giving them the opportunity to accomplish something they aren’t able to on their own. Don’t make the decision for someone by not asking them. You are also providing an opportunity to have a concrete impact - at a time when this and so many other problems feel so overwhelming.